By appointment of the game itself

TITLEIST

The standard, since 1932.

  • Fairhaven, Mass.
  • No.1 ball in golf
  • Est. MCMXXXII
I.

Heritage

Founded by Phil Young in Fairhaven, Massachusetts. Nearly a century of one idea, pursued without noise.

  1. I.

    1932

    Phil Young founds Titleist in Fairhaven, Massachusetts, after an X-ray reveals an off-center core in a missed putt.

  2. II.

    Mass.

    Every ball bearing the script is made in Massachusetts, a short drive from where the company began.

  3. III.

    2000

    The Pro V1 debuts and rewrites the professional game within a single season.

  4. IV.

    Today

    The tour standard. The number one ball in golf.

II.

The Spotlight

Titleist Pro V1Golf Balls

Presently offered

Titleist Pro V1Golf Balls

$24.14

The marquee Titleist listing in the ledger today. Offered through an independent retailer, recorded here without embellishment.

Acquire via retailer
IV.

The Testimony

Entered into the record verbatim, as written by the golfers themselves. Each exhibit cites its source.

  1. EXHIBIT I

    They’re only worth it if you a) have so much disposable income it doesn’t matter b) almost never lose balls. The premium balls are much more durable so good for playing 10 rounds with

    Pro V1 / Pro V1x

    r/golf
  2. EXHIBIT II

    Have been swinging it so-so but man I really like the way they feel off the face and LOVE how they move through the turf. It's been a while since I've liked any Titleist irons but I think they've got a winner here.

    T100 irons

    GolfWRX forum
  3. EXHIBIT III

    First outing with the TSR2 earlier. I am a previous TSi2 owner. The newer version is a lot better looking at address and feels more solid for sure.

    TSR2 driver

    GolfWRX forum
  4. EXHIBIT IV

    I always come back to Vokey. They’re so consistent. They are the benchmark for looks. Non-recency bias the SM9, for me, are truly the best yet.

    Vokey SM9 wedges

    GolfWRX forum
  5. EXHIBIT V

    I’ll take some strokes off with this putter, but probably could’ve paid less for one that performs just as well. I don’t care. This is the putter that I felt most comfortable with, so I bought it.

    Scotty Cameron Newport 2

    r/golf
V.

The Fitting Protocols

Six protocols, kept by the house.

Titleist maintains a full fitting apparatus, from a short questionnaire to Tour-quality club fittings. Recorded here as offered, each entry departing to titleist.com.

  1. i.

    Golf Ball Selector

    A free online quiz that begins the fitting with a short series of questions about your game, course conditions and ball preferences, run through an engine built on years of in-person Titleist ball fittings.

    Attend
  2. ii.

    Virtual Consultations

    A free, scheduled 30-minute 1-on-1 Zoom call with a Titleist Product Expert covering balls or clubs, ending with specific recommendations and a recap email of everything discussed.

    Attend
  3. iii.

    Golf Ball Fitting

    In-person fittings where the Trackman-based Golf Ball Fitting App reads 12 representative shots hit with a Pro V1, then recommends Pro V1, Pro V1x, Pro V1x Left Dash or AVX in as little as 15 minutes.

    Attend
  4. iv.

    Golf Club Fitting

    Tour-quality fittings through Titleist's fitting specialists and premier centers, iterating head and shaft combinations with the SureFit hosel: 16 loft and lie settings in 0.75-degree increments.

    Attend
  5. v.

    Fitting & Retail Locator

    A search tool for finding Titleist fitting and retail locations near you and scheduling a fitting, filterable by fitting type and search radius.

    Attend
  6. vi.

    Titleist Thursdays

    Free weekly 45-minute fittings with Titleist Product Specialists on Thursday afternoons at participating courses, on TrackMan with your choice of Pro V1 or Pro V1x.

    Attend

The Ball Selector, in brief

Three questions, four tour balls.

Abridged from the questions Titleist asks in its own ball fitting. The official selector remains the authority.

i. Preferred trajectory

ii. Spin, on approach

iii. Preferred feel

Answer all three and the protocol renders its verdict.

TITLEIST

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Fairhaven, Mass. MCMXXXII